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How to Write a Proposal to Market your Service to Potential Clients

Image source: Marketing Land

As freelancers, our primary approach to getting clients is sending a proposal which is normally through an email. A proposal is a document that specifies the services that you will be delivering. It plainly outlines what a client can expect if they choose to hire you. A strong proposal tends to make clients think that you fully grasp their needs and targets and that you are providing a high-quality product or service. It also comes with an in depth outline of the client’s concern and how you are going to resolve it. Furthermore, it comprises the deliverables of the job, a time frame for completion, a breakdown of charges along with a number of terms and conditions.

Through a proposal, you are persuading people to hire you. Crafting a very good proposal is your only opportunity in getting the client’s attention. Given that more people are going freelance, your proposals have to do an excellent job in promoting your services. In this particular competitive environment, you have to stand out from the crowd. Adhering to these strategies in creating your proposal template brings you favourable results in obtaining a freelancing job.

1.) Create a brief and catchy subject line.

The subject line is the short summary of your email. It gives you the chance to make sure your email gets read. Consider it as your email’s headline that consists of 3-8 words. To make your email get noticed, keep the subject line short, concise, and customized. Amanda Augustine, a career expert at TopResume stated in Business Insider that a standard inbox shows around 60 characters of an email’s subject line whereas a mobile phone displays just 25 to 30 characters. Get direct to the point in about 6-8 words. Position the most significant words in the beginning.

In addition to this, Dmitri Leonov, a cofounder at an email management service called SaneBox, explained to Business Insider that 50% of emails are read on mobile phone devices. Since you have no idea of just how much of the subject line will be seen in a smartphone, it is advisable to place the most significant information at the start. Otherwise, necessary details might get cut off. Furthermore, customize the subject line with the recipient’s name or business name. You need to know who you’re submitting to. Using their name or company name makes the recipient more likely to open the email.

2.) Start with a professional greeting.

Be ethical and maintain professional etiquette. Your greeting must be professional and brief. It is usually more suitable to address the recipient using their name, however it might not often be the case. Begin with Hi [Name] or Dear [Name] as an introduction. If you don’t know the name of the recipient, you may just say Hi or Hello in your greeting.

3.) Customize your proposal for each client.

Research your prospect. Know something about them and use that as a reason why you are contacting them. Include that in your first paragraph and introduce yourself as well. This is an attempt to build an instant connection to the client to spark their interest. You can create an email template for convenience but always customize them to each prospect. This may take time but this has higher chances of getting your email to be opened by a client.

4.) Sell your skills with relevant samples that solve their problems.

This is an opportunity to present your portfolio on how your experience can help them. Select a few of your projects in the past and illustrate the ways on how you can apply your experience to resolve their dilemma. Emphasize your specific skills or area of specialization. Incorporate a live link to your portfolio or previous publicized samples of work. Ensure you choose only the best and most relevant samples to include in your proposal. Concentrate on the skills they are looking for to market yourself that makes you the best fit for the job. If you’re new to freelancing and don’t have any relevant samples to send over, produce a few of your own. Create a portfolio website, write a blog, design your own logos, etc. Likewise, positive testimonials from your previous work guarantee the clients that you can execute high quality services.

5.) Outline the scope of work and your rates.

The Scope of Work (SOW) plainly documents the tasks that you will provide for the client with an estimated timeline including your rates. This set the expectations straight to avoid future disputes. Also include the payment terms. You can ask for a down payment for the total cost of the project before working to avoid non-payment issues for your labor.

6.) Include a call to action to receive response.

A call to action (CTA) is a declaration made to get an immediate response from the recipient. It’s typically used in business as part of a marketing strategy to get your prospect to react through action. It’s usually placed at the end and serves as a short sales pitch to convince potential clients to hire you as soon as possible.

7.) End the message politely.

The closing message merely signifies that the email has finished. Although it is not a prerequisite in contemporary email writing, a short, courteous phrase will properly complete your email. Phrases like, ‘Thank you for your time,’ ‘I look forward to your response,’ and ‘Kind regards,’ are normally used in any proposals.

8.) Include related attachments for reference and to back-up your proposal.

Any referenced attachments needs to be included in the email just like resume or work samples. Label the files to distinguish them clearly after you mentioned them in your email. Make sure that the files are included and correct. Neglecting to add an attachment calls for an unnecessary response that can delay the job and waste some time.

9.) Include an email signature with your contact details.

Your email signature is a form of an electronic business card that is supplemented to your email. It should contain the most essential contact information. Attach your picture and logo if you have a website for the client to recognize you and your brand along with your contact information such as your mobile phone, website or social media accounts to give the client numerous venues to reach you. There is a free email signature generator online such as mail-signatures.com that you can use to create your email signature.

10.) Proofread your proposal.

Before sending your proposal, make sure your letter is devoid of grammar and punctuation errors and flows properly. Typos and incomplete sentences signals that you had written the letter in a rush or aren’t careful in what you do which affects the client’s perception about you. A simple fast proofreading plays a role in your professional representation.

How to Find Your First Client as a Newbie Freelancer

Image source: LA Designs

The company that you are working for might not exactly reciprocate your hard work that has contributed to the success of their business. You might get a promotion however, you will not acquire the total earnings that you were able to pull in for the company but you were only given a fixed salary not equal to what they have earned through your efforts. This is one of the reasons why some skilled professionals go freelance. As a freelancer, you reap all the rewards of your efforts that go directly to you only.

Working freelance has lots of benefits as you were able to earn more without going abroad and the chance to work with global clients that can enrich your knowledge and adaptability to foreign cultures. You were also given an opportunity to grow as you were exposed to new tasks that expands your skills that are beneficial to your freelancing career. Now, you have decided to freelance and you wonder how you can get clients and where to start. In the online world, there are lots of frauds, so be wary. Here’s how to begin your journey in freelancing.

1.) Know your niche to find your target market. First of allwhat are your skills that also match to your interests? You can start from here to know your target market. This will redirect you to what your niche is in order for you to find potential clients that are most likely to get your service. Be specific and narrow them down through age, location, gender, interests, income level, occupation, marital status, etc. Knowing these details makes it easier for you to locate your ideal clients. This will save you time and get a higher response rate and find client in a short time.

2.) Sign-up to various freelance platforms. A freelancing platform is a talent marketplace wherein skilled freelancers from around the world gather to offer their service to work remotely to global clients for a project. Both the client and the freelancer should register to the site to use the platform to hire talent or find work. Some Fortune 500 companies or businesses from numerous countries are getting the services of freelancers to outsource some work that won’t require permanent employment. Here are some of the best freelancing platforms to find clients:

a.) Upwork. This is the most established and largest freelance marketplace based in Mountain View, California, United States that was originally named Odesk which started in 2003 by Founders Odysseas Tsatalos and Stratis Karamanlakis. It merged with another freelancing site, Elance in 2015 and rebranded itself as Upwork. On the other hand, Founders Beerud Sheth, Srini Anumolu and Sanjay Noronha created Elance in 1999. Now, Upwork has 12 million freelancers and 5 million clients registered in the platform. An estimate of 3 million online jobs is being posted in the site yearly.

b.) Freelancer. Founder Matt Barrie started this global crowd sourcing marketplace in 2009 in Sydney, Australia wherein freelancers are bidding for jobs. There are a limited number of bids to apply for jobs that renews each month. Registered users can also host or create contests with money as the prize. This is one of the easiest platform to join. CLICK HERE TO REGISTER

c.) Fiverr. This is an online marketplace to offer freelance services headquartered in Tel Aviv, Israel that started in 2010 by its Founders Micha Kaufman and Shai Wininger. Freelancers can start a service offer labelled as “Gig” from $5 onwards. The site snagged a spot in the top 100 most popular sites in United States and has posted 1.3 million Gigs since 2012.

3.) Check Job Boards Regularly. Job boards are curated job listings from various sectors to advertise their vacancies. Using job boards allows you to find jobs easily that suits to your background, skills and interest through an advanced search tool. Creating an account in job boards facilitate fast application process since you can use a single resume to apply to multiple jobs merely by clicking. Also, there is an automated job notification that automatically sends you an email each time a new job opportunity arise. Listed here are some of the most popular job boards.

a.) Indeed. In 2004, Founders Paul Forster and Rony Kahan started Indeed with headquarters in Austin, Texas and Stamford, Connecticut, United States as a worldwide job employment search engine. Indeed is a subsidiary of Recruit Co. Ltd. of Japan that is available in 60 countries along with 28 languages with offices around the world.

b.) Simply Hired. Launched in 2003 with headquarters in Sunnyvale, California, United States, Simply Hired is an employment site, a mobile application as well as an online recruitment advertising network that curate job listings from various job boards and websites. In 2016, Simply Hired was acquired by Recruit Holdings Co., Ltd which is the owner of its competitor, Indeed.

c.) Glassdoor. Founders Robert Hohman, Rich Barton and Tim Besse started this review site in 2007 in Mill Valley, California, United States. As registered users, former and current employees can review a company anonymously, view job salaries and apply jobs. The firsthand information coming from company employees is highly useful as it serves as a guide to other job seekers.

d.) Freelance Virtual Spot. I founded this site since October of 2018 as a resource for my fellow freelancers wherein curated remote job listings, freelancing tools, guides or tips are provided for freelancers or to those who would like to start their freelancing career. Remote job listings are posted daily to help you find clients or work with progressive remote-first start-up companies.

4.) Market yourself in social media. Take advantage of social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, etc. to generate leads and find potential clients. Advertise yourself to your target market by showing your skills to let them know your availability to work and how you can help their business. In relation to this, discover job opportunities using the search filter with relevant keywords with formats like: #hiring #keyword or looking for a [keyword].  Also, there are niche-specific social media platforms based on your expertise. For instance, join Behance if you are a designer or Github if you are a developer. Build a strong portfolio showcasing only your best work.

5.) Network online and offline. Go out and expose yourself to any events to meet potential clients. Getting to know people personally and vice versa build trust that can eventually result in getting clients. Check Meetup.comEventbrite or even Events in Facebook to be updated of various local events that catch your interest. On the other hand, socialize online through joining various social media groups and be an active participant.

The Outset of a Freelancer Trend and Freelancing as a Thriving Career

Image source: Freelancer FAQs

In 1819, Scottish author Sir Walter Scott identifies Italian and French mercenaries as “freelances”, which means these people were totally free men who offered their personal services to affluent land owners in his book, Ivanhoe.  A freelancer who is also referred to as contractor, telecommuter or independent worker operates independently which in turn results in quite a lot of additional function along with it such as administration, accounts, marketing, contracts, invoices and all sorts of stuffs, that a typical employee need not handle together with their job.

Also, a freelancer is a self-employed individual who offers services directly to clients or any businesses that matches their skills devoid of a middleman that often obtain a slash of the pay. He or she is a person who’s ready to take risks. The risks that includes placing the accountability with regard to their working life and career advancement on themselves. In short, he or she is a risk taker who also has a can-do attitude that is able to work alone without a boss and co-workers around.

Equipped with a laptop/desktop computer and internet, you can start to freelance and work almost anywhere for as long as there is a signal. Almost all sorts of services needed by the majority of businesses could be provided by a freelancer. An array of prevalent freelance opportunities includes jobs like:

  • Accounting/Bookkeeping
  • Administrative Support
  • Advertising
  • Animation
  • Customer Service
  • Data Entry
  • Graphic Design
  • IT
  • Lead Generation
  • Marketing
  • Project Management
  • Programming
  • Social Media Manager
  • SEO
  • Teaching/Tutoring
  • Technical Support
  • Translation
  • Transcription
  • Video Production/Editing
  • Virtual Assistant
  • Voice Over
  • Web Design/Development
  • Writing and Editing

Freelance income ranges based on the skills provided, experience, and your target market. In most cases, freelancers earn around $10 to $75 per hour. Skills that require more education or expertise like accounting or website coding, usually pay more compared to skills that don’t require just as much.

What is Freelancing?

Freelancing is a type of work where the worker along with the buyer is not tied to each other beyond the current gig, project or assignment. The buyer is often referred to as a client. The freelancer can also work for other clients. Both of them can decide to continue or stop working with each another as soon as the current gig, project or assignment ends. He or she can work anywhere and whenever he or she wants to which is one the perks of freelancing. Freelancing is not only a trend in US but is currently growing rapidly worldwide.

According to an Upwork Press Release, here are some of the reasons people opt to work freelance:
  • Having a career in freelancing is getting positive responses to more people.
  • Almost 71% of freelancers reported that the number of work they are getting online have increased since 2016.
  • What attracts people to become a freelancer are the following: a) no boss, b) flexible time, c) select projects they like, d) to earn extra income.

Today, there are already many freelancers around the world as freelancing became a trend. It is predicted that remote working will be the future of work. Most startup companies tend to hire independent remote workers with the target of getting the best workers. New technologies support this kind of working environment as more cloud based products are being produced.

Website coming soon!

We will never stop in providing you tips and information on freelancing as well as sharing remote job listings that are all beneficial to all freelancers.

We are busy at the moment.

Once the site has been set up, we will be operating steadily.

So, wait for it guys! Just stay tuned!

Long live freelancers! 🙂

Office Help Through The Services of a Virtual Assistant in Managing Your Business Online

office-help

Image Source: mompreneur360

Virtual Assistants (VA’s) began to be popular to small companies run by entrepreneurs who are managing their business all by themselves that seeks office help. The lower cost apart from the multi-tasking flexibility of VA’s makes them an ideal option to become partners for business success. The skill sets and capabilities of these proficient VA’s ranges from executing clerical jobs up to handling the business enterprise online.

They have got exceptional competencies from nearly every facet of the business. The anticipation on VA’s regarding office help may be higher compared to a typical office personnel due to the fact that they are primarily employed of their expertise and not merely from their qualifications or working experience which often are the common grounds for the majority of businesses in employing their staff.

The most prevalent query that you’re going to face regarding VA’s is, “What tasks does a virtual assistant (VA) can do?” VA’s are able to provide you with almost anything, but you may also be wondering what would be the benefits that most businesses could gain in hiring a virtual assistant for office help? Listed here are the regular stuffs that you are able to get from working with VA’s in general.

Professional Collaboration

Despite the fact that virtual assistance is a web based work, you can actually obtain professionalism. The only thing that differs is that, this work is online and you can basically work anywhere and any time you want. Informal as it appears to be, however, the operation resembles to an office workplace. The approach involving Client-VA relationshipis likely to blossom towards a deep and genuine companionship that emerged from a professional union. This can be favorable between the client and VA, hence, resulting in positive outcome in business.

Transmission of Knowledge

A virtual assistant is skilled in various work especially if you are looking for an office help. Getting their service allows you to learn some of their skills that adds to your knowledge and yours to them. In doing so, both are equally supporting one another in achieving targets to accomplish goals. In order to attain the highest potential of a business, the client should cautiously opt for the suitable VA to manage his business, a VA that has the required competencies and credentials that matches to his business.

A VA could possibly be known as jack-of-all-trades. They are able to execute a wide variety of tasks which are often performed by numerous individuals with completely different positions. For that reason, rather than employing about 2-3 employees for office help, one VA can complete numerous duties and fulfill those jobs ALONE, which is highly beneficial for the company since they have saved more.

Low Price But High Quality

Individuals who are good in administering their business are likewise reliable in managing their finances. They are mindful in using their hard earned money. They are not just spending it but they also tries to generate more money from their money with their clever strategies. In business, they spend less on something that will provide them with more substantial revenue over the long haul.

This mentality is also the main reason why the majority of businesses are using the services of virtual assistants for office help in order to assist them in managing their business. In employing a VA, you just pay the amount of time consumed or the hours worked rather than having to pay for the whole day of a regular employee which makes VA quite a lot more affordable but is equally effective in performing their job.

Setting Up Your Own Website in WordPress At No Cost

WordPress is a smart way to obtain your personal website without any cost. Setting up in this platform is ideal for bloggers or writers and businesses that would like to test how a website works. It is a Content Management System (CMS) which is a good option for business websites even though it is designed for blogging. As this is commonly used by bloggers, it can also be used by establishments and small businesses to position their business online. Also, it offers diverse features to choose from to produce a stunning website.

Theme

As soon as you completed creating your account in WordPress, you will then have access to a variety of paid and free themes to personalize your site. There’s no need for you to seek the services of a graphic designer for the website’s structure. You can actually select layouts based on your personal preferences which you believe is great for your business’ image. This is certainly favourable to those who don’t have the skills in web designing and don’t want to spend money. The only thing that you will do is to provide content.

Home Page

Just like a regular website, WordPress also provides a home page. Normally, its homepage displays the whole set of the latest posts published but you can adjust the settings similar to the normal function on websites. You can check more features to find other features that can make the most to enhance your page. An eye-catching website results in more traffic as compared to a simple one. To improve your site’s appearance, you can purchase paid themes for an elegant looking website.

Pages

There is no restriction in setting up pages in WordPress. Make full use of it to its highest possible capability. You possibly can create a single page intended for a topic that you want to discuss. For instance, if you happen to be a virtual assistant who offers various services, you can create a page for each service separately. As a virtual assistant, you are also an internet marketer, SEO writer, social media manager, etc. You can have a page intended for internet marketing service, another separate page for SEO writing and another one for social media management . On top of that, if you have a company which has numerous businesses, you can have pages for each of them too. The good thing about doing this is that, you were able to differentiate each business or service from each other and become more organized.

Widgets

WordPress enables users to install widgets that are also found in websites. You don’t have to be skilled for you to be able to set up the widget on your site. All you need to do is simply copy the html code and paste it to the specified location on the site. A widget can elevate the appearance of the site and help generate some traffic. There are plenty of purposes and advantages that you can obtain in using a widget. You can whether use it in the form of marketing tool or an interactive device to help make your page engaging and fascinating.